Provide an overview of Tony & Guy Hairdressing and its presence in the salon industry.
Highlight the importance of digital marketing in the beauty and salon industry.
State the objectives of the case study.
Limited Online Presence: The shop had minimal online presence with an outdated website and almost no social media presence.
Competition: Facing competition from larger chain stores and bakeries.
Seasonal Sales: Struggling with consistent sales throughout the year, as their business was heavily reliant on seasonal peaks.
Carbon Fitness Studio faced several challenges when it came to digital marketing:
Increasing Membership: FitLife Gym wanted to increase its membership base, particularly in the context of growing competition in the area.
Promoting Services: The gym offered various services such as group fitness classes and personal training, which needed better promotion.
Member Engagement: FitLife Gym aimed to improve member engagement and retention through digital channels.
ML Travels Car Rentals is a medium-sized car rental company with a fleet of vehicles that includes economy, mid-size, SUVs, and luxury cars. The company operates in several major cities across the United States and has been in business for over a decade. ML Travels Car Rentals wanted to enhance its digital marketing efforts to increase brand visibility, drive more online bookings, and compete effectively with larger car rental companies.
The primary objective of Lush Looks Salon digital marketing campaign was to attract new customers, increase brand visibility, and boost revenue. They aimed to achieve this by utilizing various digital channels and implementing a multi-faceted approach to reach their target audience.
New Way Real Estate is a mid-sized real estate agency specializing in residential and commercial properties. They operate in a competitive market and are looking to increase brand visibility, generate leads, and ultimately boost sales through a comprehensive digital marketing strategy.
Haji Ali Restaurant is a mid-sized restaurant located in a bustling urban area. It offers a diverse menu of international cuisines and has built a solid local customer base. However, they want to increase their reach, boost online visibility, and attract more customers, especially during weekdays when foot traffic tends to be slower.
The Red Velvet Bakery is a small, family-owned bakery located in a suburban area. Despite their high-quality products and friendly customer service, they faced challenges in reaching a broader audience beyond their immediate neighborhood. They decided to invest in digital marketing to expand their customer base and increase revenue.
This case study explores how an engineering construction company, "Subham Engineering," utilized digital marketing to increase brand visibility, generate leads, and ultimately grow their business. Subham Engineering is a mid-sized company specializing in civil engineering and construction projects, with a focus on infrastructure development, commercial and residential construction, and industrial facilities.
Fortune Realty is a real estate company based in a major metropolitan area, specializing in residential and commercial property sales and rentals. They are looking to boost their online presence and generate leads through effective digital marketing strategies.
This case study explores the digital marketing strategies and tactics implemented by a banquet hall, "Saawariya Banquet," to increase its online presence, attract more clients, and boost bookings. Saawariya Banquet is a medium-sized banquet hall located in a metropolitan area and specializes in hosting weddings, corporate events, and social gatherings.