Envelope Design
Envelope design is essential to the success of your sales letter. Without the stellar envelope design, your letter will never be opened. The best envelope designers will prevent your envelopes from being lost in the junk email mess and know what your prospects need to be noticed and opened to read your letters and become customers.
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Know Your Purpose
Designing envelopes for gift cards for friends and family is one thing. The design of the corporate identity or direct sales letter envelope is completely different. Gift card envelopes are opened because the recipient knows the sender personally, but business communications are often sent to prospects who are not familiar with the sender.
When designing for corporate identity, your design must convey an image that represents your company. When designing for direct response, envelope design is an audience and needs to be focused on serving. Before you sit down to conceptualize the envelope design, make sure you understand the purpose of the communication inside the envelope.
envelopes do not benefit from cluttered space. A simple logo in the sender area is sufficient for corporate identity envelopes. You can also add a logo on the back. You can add styles with shapes and flowing lines, and apply shades and gradients to envelopes.
For direct replies, the envelope must speak directly to the subject. Dramatic images, highlighted text, and suggestions / action calls work well with envelopes, unless cluttered. For example, if you’re designing an envelope for a company that sells dog treats, you might have a happy dog enjoying the treat next to the bold headline: “For the man’s best friend to open now. See how to get a free slice of heaven. “
Brightening
It is a well-known fact that bright and vibrant colors attract more attention than dull colors. With this in mind, full-color envelope designs should be immediately noticeable in your mailbox by using colors. That doesn’t mean your design should be eye-catching, it just should be noticed immediately. Your first job is to get attention. The second task is to motivate customers to open the envelope.
Following the Rule
Post has special standards for bulk and first class email. Regardless of whether you send prepaid stamps and stamps, you need to make sure that the envelopes are the correct size. You also need to make sure that the envelope complies with printing guidelines such as creases and safe places. To save time (and money) and get the best results, use pre-formatted envelope templates that are customized for your envelope size and shipping method.
Excellent envelope design is rewarded with a return on investment. Proper design motivates more customers to start communicating and take action, significantly improving their profit margins. Follow these envelope design tips to get a good understanding from the beginning.