Infographic design

Whether online or in an Excel spreadsheet, navigating a myriad of numbers and statistics can be difficult. Infographics are used as a powerful tool that makes it easy to process information with visual data, charts, and statistics. Proper use of colors, proportions and negative spaces can turn information into impressive, eye-catching and even compelling graphics.

Important things to keep in mind when designing infographics

It’s about condensing a lot of data and designing a visual solution to interpret it. The design should allow viewers to easily navigate the information without confusion. It’s better to have less. Leave the eyes in the “breathing space” and limit the use of color. Sticking to a 34-color palette doesn’t clutter your design.
Be universal. Universal design is important so that everyone has access to information. Infographics are understood by many by using recognizable symbols and images. Not only experienced internet users are aware of most icons. Infographics can use their own language by providing information in an accessible way.

Must be original. All infographic designs must be original, whether it is a major political topic, sales report, or marketing content. With creative use of colors, proportions, fonts, images and text, the design is unique and needs to get the viewer’s attention. Maintain a cohesive aesthetic with organizational themes and branding. Start with the mood board and capture the message and the desired tone.