SMS Marketing

You may be asked “Why should I use SMS marketing?” Our answer is simple. “Customers are sending text messages, what about you?” If that’s not enough to make you think about adding text marketing to your marketing mix, you need to consider six more reasons. I have. SMS Marketing: Connect your brand with its customers in a whole new way. 1. It’s personal Your customers have a very personal relationship with their phone. That’s how they connect with their friends and family. In fact, it’s the first thing most people reach out when they wake up. If your brand is invited to this inner circle-Warning: Permit required-You have an immediate, more intimate opportunity to have a one-on-one conversation with your client. 2. Very Simple SMS Marketing provides an easy way for businesses to reach out to their customers. Nothing is easier than sending an SMS. However, the secret for marketers is to have a compelling chat when you’re limited to about 160 characters at a time. Short messages, including incentive contests, coupon redemptions, opt-in surveys, and surveys, can help move the conversation forward. 

This is a best practice for inducing consumers to choose an SMS marketing program. 3. Very Focused The consumer-mobile relationship is a powerful marketing tool, combined with a permit-based relationship with the brand. Surprisingly, the vast majority of consumers, like family and friends, actually accept interacting with businesses through text. With their permission, this receptive audience can become a lucrative audience. But don’t overdo it. No one wants their cell phone to be flooded with unwanted text. As a best practice, consider that if you have more than 2-4 texts a month, you risk annoying your customers. If your offer is written to be relevant and specific to an individual customer, you will surely be connected. You can also use irresistible coupons and special offers to send large amounts of text that appeals to more viewers. 4. Better than other channels SMS Marketing offers better immediacy and exposure than other digital marketing techniques. From open rate to delivery, SMS crashes email, Facebook and push notifications. According to mobile marketers, SMS marketing can lead to higher engagement rates and enviable ROI compared to other ad categories. SMS is a leap ahead of other channels, but it’s even more effective when used in combination with voice, email, push notifications, and other channels as an integral part of your digital and mobile marketing strategy. .. 5. Easy to implement, manage and track Most SMS platforms allow you to quickly and easily monitor and measure the performance of your SMS campaigns. Text marketing is permission-based, so it’s a great start.

Knowing exactly who your message is to, you can collect very specific data about your customers, such as demographics, interests, and purchase history. Proof of marketing value is a holy grail for any marketer, and with proper integration of SMS marketing with CRM, you can measure the real-time performance of your SMS campaign. Bulk text can also be tracked with expertise.